{"id":21336,"date":"2024-07-29T16:41:18","date_gmt":"2024-07-29T14:41:18","guid":{"rendered":"https:\/\/beautytherapy.absolution-cosmetics.com\/?p=21336"},"modified":"2025-01-07T14:31:03","modified_gmt":"2025-01-07T13:31:03","slug":"run-after-time","status":"publish","type":"post","link":"https:\/\/beautytherapy.absolution-cosmetics.com\/en\/wellness\/run-after-time\/","title":{"rendered":"Beauty: Let’s Stop Chasing Time\u00a0"},"content":{"rendered":"
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Part of us wants to turn back time, erase its traces, and relive a bygone youth. “Hard work chases away the wrinkles of the mind and spirit<\/em>” said Helena Rubinstein<\/strong>, a Polish cosmetics entrepreneur in the early 20th century. Although a century later women have proven themselves in the professional sphere, they are still bombarded with messages urging them to fight the signs of aging. “Anti-aging<\/strong>” products and promises of youth only fuel their frantic race against time. But what would happen if they changed their perspective and wholeheartedly embraced aging?\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\r\n

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Eternal Youth<\/strong>\u00a0<\/h2>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n
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In cinema, literature, and songs, everything is designed to make us believe that there is nothing more beautiful than youth! In Belle de Jour<\/em> (1967) by Luis Bu\u00f1uel<\/strong>, S\u00e9verine, played by a 22-year-old Catherine Deneuve<\/strong>, is young and attractive. Through the director\u2019s lens<\/strong>, she seems to embody the primary sources of a woman\u2019s value<\/strong>: youthfulness, slimness, and beauty. When older female characters are highlighted, they appear less desirable<\/strong> and disconnected from reality, in contrast to male protagonists<\/strong> who, regardless of age and appearance, emerge with charisma<\/strong> and complexity<\/strong>. Years later, French cinema continues to idealize the bloom of youth, as seen in Chambre 212<\/em> (2019) by Christophe Honor\u00e9<\/strong>. The film features Chiara Mastroianni<\/strong> (the daughter of Catherine Deneuve) exploring the regrets and desires of a woman in her forties. The film romanticizes<\/strong> and idealizes<\/strong> the youth of the characters, while their maturity seems to erase their allure.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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Ageism<\/strong> began long before cinema, taking root in literature. In 1842, Honor\u00e9 de Balzac published “The Woman of Thirty,” depicting his \u201canti-heroine<\/strong>\u201d Julie d’Aiglemont as already aged, losing her beauty day by day… In 1965, Georges Perec<\/strong> revealed Les Choses<\/em> where youth and beauty become an obsession, an eternal quest for the characters J\u00e9r\u00f4me and Sylvie, influenced by consumer society<\/strong>. French songs also glorify absolute youth. \u00c9dith Piaf <\/strong>is nostalgic for her lost young years in La vie en rose <\/em>where she seems to associate love with the privilege of youth. These examples have fueled our obsession with our years of freshness and our desire to erase the marks of time<\/strong>. They prove that ageism has taken its place in French popular culture<\/strong>. Advertisements, magazines, and cosmetic marketing messages only reinforce women’s desire to erase their wrinkles so as \u201cnot to look their age.\u201d\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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Peaceful Wisdom<\/strong>\u00a0<\/h2>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\r\n
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When babies are born, they fascinate<\/strong> with their silky hair and soft skin. Teenagers, sometimes subject to pimples, surprise<\/strong> with their physical changes and energy. After their twenties, young adults develop confidence and dazzle<\/strong> with vitality. In their thirties, the face begins to show the first fine lines, adding character<\/strong>. In the fourth decade, hair starts to discolor, the skin thins, and features change differently. As the years accumulate, women embrace a wisdom<\/strong> that radiates. For beauty is not<\/span> a fixed standard<\/strong> but a celebration<\/strong> of each of these life cycles.\u00a0<\/span><\/span><\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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By learning to appreciate each stage, the face is far more serene and beautiful. The years of youth are sometimes more difficult than in our memories, where doubts<\/strong> and worries<\/strong> overwhelm us. Maturity welcomes gratitude<\/strong> and self-love<\/strong>. It\u2019s time to look back and be grateful for one’s achievements.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\r\n

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So, wrinkles and gray hair are not signs to hide<\/strong>. They are marks of time<\/strong> proving we are alive. At 78, Charlotte Rampling<\/strong> appears on red carpets and fashion shows with silver hair. Cate Blanchett<\/strong>, C\u00e9cile de France<\/strong>, and Sophie Marceau<\/strong> still shine in the spotlight. The marks of time ensure character and depth, enhancing their natural beauty. They celebrate maturity as a strength<\/strong>, not an obstacle. Let\u2019s remember that these women, as inspiring as they are, still tick many boxes imposed by beauty standards<\/strong>. Sometimes, people even exclaim, “It\u2019s amazing how young she looks!” reducing beauty once again to eternal youth. Therefore, a greater visibility of mature women is needed, representing them in their complexity and diversity<\/strong>. Especially since when beauty does not conform to youth standards, it becomes unique. It inspires future generations to change cultural attitudes toward aging, encouraging women of all ages to embrace their own beauty. Much earlier, the Roman philosopher Cicero<\/strong> said: “The beauty of old age is the most beautiful of all.<\/em>” While Audrey Hepburn<\/strong> whispered: “The beauty of a woman is not in the features of her face but in the light that shines in her heart.<\/em>” Or, in the words of Polish poet and writer Stanislaw Jerzy Lec<\/strong>: “Youth is a gift of nature, but age is a work of art.”\u00a0<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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