{"id":9016,"date":"2022-08-14T14:10:00","date_gmt":"2022-08-14T12:10:00","guid":{"rendered":"https:\/\/beautytherapy.absolution-cosmetics.com\/?p=9016"},"modified":"2024-02-02T16:19:39","modified_gmt":"2024-02-02T15:19:39","slug":"m-comme-mehari","status":"publish","type":"post","link":"https:\/\/beautytherapy.absolution-cosmetics.com\/fr\/bien-etre\/m-comme-mehari\/","title":{"rendered":"La Beaut\u00e9 des Objets : M comme M\u00e9hari"},"content":{"rendered":"
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En 1968, Citro\u00ebn commercialise la M\u00e9hari, un v\u00e9hicule en plastique ABS, une voiture utilitaire adapt\u00e9e sur le ch\u00e2ssis de la 2CV et qui s\u2019inspire des premi\u00e8res petites voitures tout terrain comme la baby brousse. C\u2019est la grande \u00e9poque du plastique et l\u2019on s’y engouffre. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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Le designer de la M\u00e9hari Jean-Louis Barrault en explore les possibilit\u00e9s et cr\u00e9e, entre autres, les bouteilles d\u2019huile Lesieur et les flaconnages Dop pour l\u2019Or\u00e9al. L\u2019industriel, Roland de la poype ancien pilote et militaire a investi dans l\u2019innovation des process de fabrication ce qui permettra d’accomplir ce d\u00e9fi.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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Avec sa carrosserie monomati\u00e8re, la M\u00e9hari va au bout du concept en enlevant tout le superflu et le traditionnel confort des automobiles. Cette apparente pauvret\u00e9 devient sa force. \u00c0 toute \u00e9preuve, polyvalent et totalement modulable, le produit est r\u00e9duit \u00e0 l\u2019essentiel et son style fonctionnel affirm\u00e9 est une feuille blanche pour \u00e9crire ses propres histoires. C\u2019est le type d\u2019objet qui \u00e9voque instantan\u00e9ment les vacances.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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C\u00f4t\u00e9 design, Jean-Louis Barrault soigne le d\u00e9tail que ce soit pour les renforcements, les nervures structurelles qui rythment le volume, ou le logo simplement emboss\u00e9 qui diff\u00e8re des signatures chrom\u00e9es habituelles.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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C\u2019est un transfert de valeurs qui en fait un objet, symbole de libert\u00e9,  toujours statutaire si la libert\u00e9 en est un.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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La m\u00e9hari avec son approche radicale repr\u00e9sente un exercice rarement \u00e9gal\u00e9 dans les v\u00e9hicules de s\u00e9rie, une audace de notre temps.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n

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En 1968, Citro\u00ebn commercialise la M\u00e9hari, un v\u00e9hicule en plastique ABS, une voiture utilitaire adapt\u00e9e sur le ch\u00e2ssis de la 2CV et qui s\u2019inspire des premi\u00e8res petites voitures tout terrain comme la baby brousse. C\u2019est la grande \u00e9poque du plastique et l\u2019on s’y engouffre. Le designer de la M\u00e9hari Jean-Louis Barrault en explore les possibilit\u00e9s […]<\/p>\n","protected":false},"author":30,"featured_media":9018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[995,1187],"tags":[1197],"class_list":["post-9016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bien-etre","category-contempler_le_beau","tag-design"],"acf":[],"yoast_head":"\nLa Beaut\u00e9 des Objets : M comme M\u00e9hari<\/title>\n<meta name=\"description\" content=\"lastique ABS, une voiture utilitaire adapt\u00e9e sur le ch\u00e2ssis de la 2CV et qui s\u2019inspire des premi\u00e8res petites voitures tout terrain comme la baby brousse. 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Cette recherche passe par le travail de la mati\u00e8re et par des solutions innovantes qu\u2019il met au point pour faire perdurer l\u2019histoire des marques avec qui il choisit de travailler. Ces projets pens\u00e9s dans leur ensemble, prennent en compte l\u2019histoire qui se cache derri\u00e8re les marques et les personnes qui les font vivre, tout en gardant en t\u00eate les contraintes industrielles, cr\u00e9ant ainsi une recherche de l\u2019excellence. Que ce soit un v\u00e9lo pour les Jeux Olympiques, une cage oc\u00e9anographique qui descend \u00e0 4000m de profondeur, ou du mobilier, il donne a chacun de ces projets une importance essentielle et cr\u00e9\u00e9 ainsi des objets justes, fonctionnels, p\u00e9rennes et intemporels. Aujourd\u2019hui install\u00e9 \u00e0 Toulon, Patrick Jouffret et son \u00e9quipe collaborent avec des entreprises aux secteurs d\u2019activit\u00e9s tr\u00e8s vari\u00e9s et re\u00e7oivent r\u00e9guli\u00e8rement des r\u00e9compenses pour leurs cr\u00e9ations. Retrouvez la Beauty Interview de Patrick juste ici Partick Jouffert is a French designer born in Nancy (France) in 1972. He founded Atelier 360 in 2006. Through design, he wants to create objects that free the mind. This wish goes through the work of material and finding innovative solutions that he develops in order to perpetuate the history of the brands which he chooses to work with. Those projects thought as a whole, consider the history behind brands and the people who bring them to life while keeping the industrial constraints in mind, creating a real quest of excellence. 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